If you want to enter the waist trainer market, you will have to be very sharp. The current trends bring a lot of opportunities for you. And, this is the perfect time to make the most of it. Since many women want an hourglass figure, retailers opt for wholesale waist trainers.
We will now explore the trends and opportunities for you in this particular market.
Trends in the Waist Trainer Market
Innovative Fabrics and Technology
You should know that behind the success of waist trainers in this market, quality plays a big role. Brands are using the best and most advanced fabrics along with the latest technology. In modern waist trainer designs, you will find the materials breathable and comfortable. Moreover, they incorporate features such as straps and targeted compression zones.
Inclusive Size chart included
Providing options for all body sizes is also a trend in the wholesale waist trainers market. The trusted shapewear brands offer waist trainers according to a diverse customer base. So, if you’re entering this industry, you should be focusing on inclusivity.
Fashion-Forward Designs
Customers are very much in search of attractive designs that also provide functionality. With new designs, you can work on trendy patterns and colors. It will increase your reach as you offer your customers the best possible designs.
Sustainability
We have seen that recently brands are producing quality shapewear through sustainable processes. This trend is very much popular in the current era. Also, consumers want to play their roles in making the earth a better place to live for all. Thus, waist trainer manufacturers use sustainable materials and production methods. If you do this, you will be adding a unique selling point.
Multifunctional Use
Most modern waist trainers serve more than one purpose. Besides you create an hourglass figure with this, you can also get back support. In fact, they can correct your posture and help you in post-pregnancy recovery. So, this is also the current trend of versatility that makes it more attractive for your audience.
Opportunities for Wholesalers
Customizable Options
Whether you start your shapewear dropshipping or wholesale business, customization sets you apart. When you provide personalized designs, logos and sizing, retailers find it tempting. They can give you a chance if you help them build their brand identity through custom options.
Private Labeling
If you allow for private labeling, your retailers will be able to sell trainers with their names. The current wholesalers who offer this service can help small businesses and entrepreneurs.
E-commerce Partnerships
When you collaborate with e-commerce platforms, it can boost your sales. You can make the most of this opportunity since online stores have extensive reach. They will promote your waist trainers to a wider audience, increasing demand.
Targeted Marketing
In wholesale business, you can have the opportunity of targeted marketing. You can sell your waist trainers to specific groups as you want. For example, you can sell trainers to fitness people, new mothers and those who need back support. It can help you create niche markets and drive sales.
These are the current trends and opportunities for you to learn. Best of luck!